![]() Plus, it enables the search engine to display your listing when someone searches for a business like yours online. The category of your business tells Google what type of business you operate, increasing its searchability. The phone call is the fastest method to get verified and make the most out of your Google Business Profile optimization. You can verify your business through a phone call, text message, email, video call or recording, and postcard. Therefore, make sure to complete the verification process right after claiming or adding your business. No matter how much information you provide in your GMB profile (Google My Business profile), avoiding the verification will keep you from appearing in the search results. If you don’t verify your business, it will NOT make it to the Google search. Remember, you’re writing for people, not the search engine. And while at it, steer clear of stuffing the description with too many keywords. ![]() Talk about your organization’s history, the products and services your business offers, and the mission and vision of your business. It is a field to describe your business through simple, jargon-free language in a way users find helpful. ![]() The description space in your Google Business Profile is not where you run your offers and promotions. #2 Write an optimized business description Doing so eliminates confusion, letting users easily find your business. Apart from that, don’t forget to add your business hours and check the NAP is consistent across online directories. Update your profile with correct information in case of changes, say in your address or phone number. Make sure your profile uses your actual business name. And hence, the first step to optimizing your Google Business Profile is to ensure this information is accurate. It is the primary data that a prospect needs about your business. The name, address and phone number of your business, together referred to as NAP, make for the most vital information on your business profile on Google. Top 10 Tips for Optimizing Your Google Business Profile #1 Get the basics right That, in turn, helps improve your conversion rate significantly. The easy accessibility of relevant information adds credibility to your business and boosts user traffic. That means visitors don’t have to visit your website to schedule an appointment, review your services, leave a query, or request a quotation. Moreover, the detailed profile encourages users to take action right from the search results page. Remember, the more relevant information on your profile, the more your chances of appearing in local searches.
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